Awards & Recognition

NOOR — Saudi National Day Activation | Saudi Arabia

Recognition: Guinness World Records Title
Campaign: NOOR — Infinite Creations, Infinite Pride
Market: Saudi Arabia
Year: 2019

As part of NOOR's Saudi National Day campaign, Prasad Pradhan led the creative development of an activation that brought together national pride, Saudi women and food culture to create a record-breaking public event.

The initiative, “Infinite Creations, Infinite Pride,” invited Saudi women to submit their culinary creations and pledge their support for the 89th Saudi National Day. More than 44,000 Saudi women participated through the campaign platform, with selected creations becoming part of an attempt to create the world's largest Saudi flag made from food boxes.

The activation culminated in a Guinness World Records title, creating a distinctive intersection of advertising, cultural relevance and experiential storytelling. The project was also covered by Gulf News and is featured in Prasad Pradhan's Behance portfolio as the NOOR KSA National Day Activation.

Recognition: Cannes Lions Shortlist
Campaign: Face Blindness Awareness Campaign
Category: Public Awareness / Social Impact
Year: 2016

Face Blindness Awareness Campaign was a public awareness initiative created to draw attention to prosopagnosia, commonly known as face blindness—a neurological condition that affects a person's ability to recognise faces.

The campaign used a simple visual idea to communicate the everyday challenge of living with face blindness, turning the condition itself into the central creative device. Created as part of Prasad Pradhan's advertising and creative leadership journey in the Middle East, the work was shortlisted at the 2016 Cannes Lions International Festival of Creativity.

The Face Blindness Awareness Campaign is also featured in Prasad Pradhan's Behance portfolio, documenting the project and its creative approach.

Recognition: 2 Dubai Lynx Shortlists
Campaign: Gulf News Print Campaign
Market: Dubai, UAE
Year: 2013

Created for Gulf News, the print campaign used a strong visual approach to communicate the power and relevance of news in a distinctive and engaging way.

The campaign received two shortlist recognitions at the 2013 Dubai Lynx International Festival of Creativity, recognising the work within the Middle East and North Africa's leading creative advertising landscape.

Featured in Prasad Pradhan's Behance portfolio, the Gulf News Print Campaign reflects his work in advertising, art direction and visual communication across the Middle East.

Recognition: MENA Cristal Awards Shortlist · Dubai Lynx Shortlist
Campaign: Dubai Duty Free Print Campaign
Market: Dubai, UAE
Year: 2012

Created for Dubai Duty Free, this print campaign explored a distinctive visual approach to communicate the experience and appeal of one of the world's leading travel retail destinations.

The work received recognition at both the MENA Cristal Awards and the Dubai Lynx International Festival of Creativity in 2012, earning shortlist recognition on two leading creative platforms in the Middle East.

Featured in Prasad Pradhan's Behance portfolio, the Dubai Duty Free Print Campaign reflects his work in advertising, art direction and visual communication during his creative career in Dubai.

Recognition Period: 2009–2012
• 2009 — Cresta Awards: Shortlist
• 2010 — Epica Awards: Gold
• 2012 — Dubai Lynx: 2 Silver Awards
Market: Dubai, UAE

Created for Six Stars Air Conditioning Maintenance, this print campaign used a visually driven creative approach to bring the importance of professional air-conditioning maintenance to life.

The campaign received two Silver Awards at the 2012 Dubai Lynx International Festival of Creativity, recognising the creative work within the Middle East's advertising and communications industry.

Featured in Prasad Pradhan's Behance portfolio, the Six Stars campaign represents his work in advertising, art direction and visual storytelling, and forms part of his award-winning creative work developed in the UAE.

Recognition: Cresta Awards — Winner
Campaign: 3M Window Tints Print Campaign
Brand: 3M
Market: UAE
Year: 2009

Created for 3M Window Tints, this print campaign used a striking visual approach to communicate the benefits of automotive window tinting in the demanding climate of the Middle East.

The work was recognised at the 2009 Cresta Awards, adding to Prasad Pradhan's body of award-winning advertising and art direction developed during his creative career in Dubai and the UAE.

Featured in Prasad Pradhan's Behance portfolio, the 3M Window Tints Print Campaign reflects his approach to combining a simple visual idea with clear product relevance and impactful communication.

Recognition: Featured in Lürzer's Archive
Campaign: Mega Mall Print Campaign
Year: 2009

Created for Mega Mall, this print campaign used a distinctive visual idea to communicate the excitement and experience of shopping through a series of engaging advertising executions.

The campaign was featured in Lürzer's Archive, one of the world's best-known international archives of creative advertising and print campaigns. The recognition placed the work among selected advertising from around the world and forms part of Prasad Pradhan's body of internationally recognised work in advertising, art direction and visual communication.

The Mega Mall Print Campaign is featured in Prasad Pradhan's Behance portfolio.

Recognition: Epica Awards — Shortlist
Brand: Canon
Year: 2009

Created for Canon, this print campaign focused on communicating the visual impact and high-definition capabilities of Canon cameras through a strong, idea-led visual approach.

The work was shortlisted at the 2009 Epica Awards, adding to Prasad Pradhan's body of internationally recognised work in advertising, art direction and visual communication.

Featured in Prasad Pradhan's Behance portfolio, the Canon High Definition Cameras Print Campaign reflects his experience in developing visually driven advertising ideas for global brands and technology products.

Market: UAE
Year: 2007
Awards & Recognition:
• Dubai Lynx 2007: Gold
• Cresta Awards 2007: Winner
• Communication Arts: Featured
• New York Festivals 2007: Shortlist

Created for Seibukan Karate, this print campaign used a simple and visually engaging idea to promote karate classes for children, combining humour and strong visual storytelling to communicate the benefits of martial arts training.

The campaign received widespread international and regional creative recognition in 2007. It won Gold at Dubai Lynx and was a Winner at the Cresta Awards, was featured by Communication Arts, and was shortlisted at the New York Festivals.

The campaign was also published by Communication Arts, providing independent international recognition for the work beyond the award circuit.

Featured in Prasad Pradhan's Behance portfolio, the Seibukan Kids Karate Classes Print Campaign represents an early example of his award-winning work in advertising, art direction and visual communication developed during his creative career in the Middle East.

Campaign: Home Centre Print Campaign
Brand: Home Centre
Recognition Period: 2005–2006
Awards & Recognition:
• 2005 — New York Festivals: Silver World Medal
• 2006 — New York Festivals: Shortlist
• 2006 — IAA GCC Awards: Bronze

Created for Home Centre, this print campaign used a visually driven approach to bring everyday home and lifestyle insights to life through simple, engaging advertising ideas.

The campaign received recognition across both international and regional advertising platforms over two consecutive years. In 2005, the work won a Silver World Medal at the New York Festivals. It continued to receive recognition in 2006, earning a New York Festivals Shortlist and a Bronze Award at the IAA GCC Awards.

Featured in Prasad Pradhan's Behance portfolio, the Home Centre Print Campaign forms part of his early award-winning advertising and art direction work developed in the Middle East.