About

Award-winning Advertising Chief Creative Consultant, Filmmaker & Design Strategist

Prasad Pradhan is an award-winning advertising chief creative consultant, filmmaker and design strategist based in Mumbai, India. With over two decades of experience across India and the Middle East, he has built a career spanning advertising, brand building, creative leadership, design, filmmaking and emerging AI-led creative technologies.

Beginning his career in Mumbai, Prasad went on to spend more than 20 years working across some of the Middle East's most dynamic advertising markets, including the UAE, Saudi Arabia and Qatar. His career has taken him across diverse cultures, categories and communication challenges, shaping his approach to ideas, design and storytelling.

Over the years, Prasad Pradhan has worked with leading international advertising and creative networks, including Leo Burnett, Grey, FP7 and VMLY&R. His experience spans creative direction, art direction, brand communication and design, leading and collaborating with multidisciplinary creative teams across India and the Middle East.

A Career Built on Ideas, Design and Storytelling

Prasad's creative journey began with a foundation in visual communication and art direction. Over time, his work evolved beyond traditional advertising into a broader creative practice encompassing brand design, visual storytelling and film.

He believes that a powerful idea should not be limited by the medium in which it is first conceived. Whether expressed through an advertising campaign, a brand identity, a film or an emerging technology, the starting point remains the same: finding an idea that is relevant, distinctive and emotionally engaging.

This philosophy has shaped Prasad Pradhan's work throughout his career, combining strategic thinking with a strong visual sensibility and a deep interest in storytelling.

Advertising and Creative Leadership

Throughout his advertising career, Prasad has worked on brands and campaigns across a wide range of industries and markets. His experience includes developing creative platforms, building brand identities and leading creative work across integrated communication.

Having worked extensively across India and the Middle East, he brings an understanding of how culture, consumer behaviour and local context can influence creative communication. His experience across different markets has also shaped a collaborative approach to creative leadership—bringing together strategy, writing, art direction, design, film and technology around a central idea.

Filmmaking and Visual Storytelling

Alongside advertising, Prasad Pradhan has developed a parallel interest in filmmaking and long-format storytelling.

He studied filmmaking at the London Film Academy, expanding his practice beyond short-format commercial communication into narrative structure, character, performance and cinematic visual language.

His approach to filmmaking combines the discipline and clarity of advertising with a greater interest in emotion, atmosphere and storytelling. He continues to explore narrative and experimental projects while applying his experience in visual communication and creative direction to film and moving-image content.

Exploring Design, Technology and AI

Prasad is interested in how new technologies can expand the possibilities of creative expression.

His current areas of exploration include the intersection of design, filmmaking, visual storytelling and artificial intelligence. He uses emerging creative technologies to explore ideas, develop visual worlds and experiment with new approaches to storytelling and production.

For Prasad, technology is most valuable when it strengthens the creative process rather than replacing it. The idea, the story and the human response remain central.